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JMA successfully reveals its latest innovations at Locksmithing Fair organised by KEY J SIME GROUP

JMA successfully reveals its latest innovations at Locksmithing Fair organised by KEY J SIME GROUP

October 21 2025

More than 20 brands gathered for the event to showcase their locksmithing and footwear solutions to over 180 professional businesses.

JMA attended the Locksmithing and Footwear Fair organised by KEY J SIME GROUP on 18 and 19 October in Madrid. The event, which gathered 21 companies from the locksmithing and footwear sector, has consolidated its position as a key meeting place for distributors and manufacturers. It was a huge success in terms of attendance, with more than 180 businesses taking part over the course of the two-day event.

JMA revealed several of its most recent duplication solutions at the fair. These included the new Supracode NXT semi-industrial electronic key cutting machine, which was the focus of some highly popular demos and training sessions. Other stand-out electronic machines from the company were also revealed, such as the Multicode NXT and the EIDOS key profile reader.

The new contactless key duplication device, JMA REBADGE, was another major highlight from JMA and attracted some strong interest from both businesses that already include this service in its portfolio and others seeking to diversify their services. The event also provided an opportunity to offer demos for the M-BT Advance and Biometric remote control devices, as well as the I TAG YOU tag engraver machine.

JMA would like to thank KEY J SIME GROUP for its invitation to take part in this event, which was an outstanding opportunity to reveal the latest key cutting solutions and contactless opening systems launched by JMA to both clients and distributors, thereby strengthening commercial ties.

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